Editorial

For official public relations communications, Florida Southern College follows Associated Press (AP) style because it provides a clear, consistent, and widely recognized standard for news and media writing. Using AP style ensures that all College communications align with professional journalism practices and are easily understood by external audiences, including reporters, editors, and the public.

Writers and communicators across the College are encouraged to consult the AP Stylebook for general rules, and this guide for Florida Southern-specific applications.

When referencing alumni, always include their class year immediately following their name, using an apostrophe before the year. For example: Jane Smith ’12. If referring to multiple alumni, separate names and years with commas: John Adams ’08, Mary Thomas ’10, and Robert Lewis ’15.

When noting graduate degrees, list them after the class year, separated by a comma and abbreviated according to AP style conventions. For example: Lisa Perez ’09, MBA ’14 or Michael Brown ’11, DPT ’15.

Voice, Tone, and Messaging Principles

• Communicate with clarity, warmth, and authenticity.
• Use active voice and positive, engaging language.
• Keep messages concise and focused on the audience.
• Reflect the College’s core strengths: academic excellence, innovation, student success, engaged learning, leadership, community connection, and our iconic and historic setting.

For additional best practices, including media relations, emergency communications, and public relations, please refer to the Brand and Messaging Guide.