Institutional Names and References

• Florida Southern College should always be written in full on first reference.
• On subsequent references, you may use FSC.
• In internal and external communications, “the College” is preferred as a second reference and should be capitalized only when referring specifically to Florida Southern as a proper noun.
• “Florida Southern” may be used in informal or internal communications such as social media captions.
• Do not use “Fla. Southern,” “F.S.C.,” or any abbreviation other than FSC

Schools and Programs

All schools and programs should use the full name and capitalization on first reference.

The Barney Barnett School of Business and Free Enterprise

• Acceptable on second reference: the School of Business and Free Enterprise, the School of Business, the business school.
• Do not shorten to Barnett School, Barnett Business School, or any other variation.

Doctor of Physical Therapy Program

• Acceptable on second reference: the DPT program or the physical therapy program.

The Ann Blanton Edwards School of Nursing and Health Sciences

• Acceptable on second reference: the School of Nursing and Health Sciences.

The School of Architecture, School of Arts and Sciences, and School of Education should always be written in full.

Affiliates

Florida Southern College has two formal affiliates.

• The Ashley Gibson Barnett Museum of Art should be written in full on first reference. “The AGB” or “the Museum” are both acceptable on second reference. When the Museum is referred to as The AGB, the word The is always capitalized.
• The Roberts Academy should always be written in full and never shortened to “Roberts,” “Academy,” or “The Academy.” Always capitalize the word The when referencing The Roberts Academy.

Frank Lloyd Wright Campus and Architectural References

• Use Frank Lloyd Wright Campus on first reference; capitalize all words and never pluralize.
• Acceptable second references: the Wright Campus or Wright-designed buildings.
• Avoid casual forms such as “the Wright buildings” or “Wright architecture at FSC.”
• Capitalize and spell out full building names on first reference (e.g., Annie Pfeiffer Chapel, Danforth Chapel, Water Dome).
• On second reference, “the Chapel,” is acceptable when context is clear.
• Use phrasing such as “designed by Frank Lloyd Wright” or “part of the Frank Lloyd Wright Campus at Florida Southern College.” Avoid possessive forms like “Frank Lloyd Wright’s Florida Southern College.”
• The Frank Lloyd Wright Campus is a National Historic Landmark and a defining feature of the College’s identity. An example of approved phrasing includes: Florida Southern College’s Frank Lloyd Wright Campus, designated a National Historic Landmark in 2012, features the largest collection of Wright-designed structures in a single location.
• For photography, video, or written descriptions, consult the Office of Marketing and Communications to ensure brand and historical accuracy.